AZURE BAR
Website for local cocktail bar that showcases their new menu and allows for online reservations.
Project Type: End-to-end responsive website + branding
Role: UX/UI designer, frontend developer + brand designer
Industry: Hospitality
Tools: Figma, VS Code, Adobe CS
Duration: March 2025
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Introduction
Azure Bar, a small, local cocktail bar, wanted a strong visual identity and an engaging online presence that reflected their sophisticated yet welcoming atmosphere. My role was to create an end-to-end solution, defining their brand, helping them build their social media presence and delivering a fully functional, responsive website that could position them as a go-to destination for cocktail lovers in their area.
Building the Brand
Brand Identity
The project began with an in-depth brand discovery phase, exploring the bar’s story, values, and audience to guide their new brand identity. I developed a brand board
defining their colour palette, typography and imagery to convey modern elegance with a touch of industrialised style.
Ensuring Client Success
I worked closely with the client to provide tools that empowered them post-launch. This included brand guidelines and social media assets to ensure the client could confidently
and independently manage their online presence throughout promotions, new menu additions and future updates.
Designing + Prototyping the Experience
With the brand foundation in place, I translated the visual identity into a high-fidelity prototype that brought Azure Bar’s atmosphere to life online. Each page layout was designed to be responsive, intuitive and visually rich. This prototype allowed the client to interact with and refine the user journey, ensuring a smooth transition into the build phase of the project.
The Final Experience
The final deliverable was a fully responsive, custom developed website that perfectly blended style and function where visitors can explore the story of Azure Bar, browse their menu, book tables effortlessly and engage with blog content.
